The Trials and Tribulations of Shopping and Buying Jewelry for Her ~ by Jeremy Gold
Question guys: Do you find shopping for jewelry a daunting task? Does the thought of walking into a jewelry store leave you overwhelmed and weak-kneed?
Have you ever wanted to get the significant other in your life the gift of jewelry but…chickened out at the last minute? You didn’t have a clue where to shop, much less what to get her? Right?
Or maybe like me, you’ve actually walked in one of these jewelry stores only to be blinded by a vast array of rings that, except for minor details, all look the same!
How Do Ya Know? Ya Know?
Like we’re supposed to know what she likes! Like we’re supposed to know whether she likes round brilliant or princess cut diamonds. Like we’ve spent long evenings in front of a burning fire browsing jewelry catalogs with her and know exactly what she’s wants. Like we’re supposed to know what would make her happy and love us for the rest of our lives?
Another One of My Surveys
Just last week I surveyed every man in America over the age of 18 on this very topic. Imagine that! I found that 89% were totally intimidated by even the thought of buying their wives or girlfriends jewelry. I found 1% had some kind of god-given talent and actually knew what they were doing and regularly bought jewelry for the women in their lives.
The last 10% lived in mountainous regions of the country and gave their companions vacuum cleaners and waffle irons on special occasions.
How to Buy Jewelry for Women - Advice Time
Unless you know her exact tastes or know precisely what she wants, my advice would be: find out.
Over the years—and through much trial and error—I’ve learned that good communication is the key to any successful relationship.
Talk with her, discover what she really likes, and then give her something she’ll cherish and love forever.
Why take a chance on buying something totally outside her normal tastes?
Why risk getting something that'll end up at the bottom of her jewelry box and never see the light of day until her heirs dig it out fifty years later? Guys, talk to the woman.
Some of you are thinking, “But I want to surprise her.” Others of you are thinking, “Talk with her? Too, complicated man. I just want to buy her a frikken piece of jewelry and be done with it.”
This last consideration isn’t the most romantic sentiment ever expressed, but I do acknowledge that there’re a bunch of you guys out there that subscribe to this philosophy.
If you fall into this category here’s what you should do: buy her an eighteen inch necklace or a pair of earrings with a promise from your jeweler that she can exchange the gift within a reasonable time after your purchase. Tell her you weren't sure what she'd like, but you wanted to get her something special. And tell her she can exchange it.
If you just have to get her a ring no matter what, make sure your jeweler can easily size the ring unless you miraculously know her finger size.
The Personal Jeweler to the Rescue
I've saved the best piece of advice for last: talk to your wife or girlfriend’s Personal Jeweler.
A Personal Jeweler is a Jeweler that knows your significant other’s tastes in jewelry. She’s talked with her and knows what your gal wants. And a Personal Jeweler will be happy to assist you in procuring exactly the right gift!
If she hasn’t talked with your girl in a while, ask the Personal Jeweler to give her a call and find out what she really wants. For the record, my wife Calla Gold is a great Personal Jeweler. Seriously she picks out all the jewelry gifts I give her.
Final Pep Talk
Don’t be daunted and don’t deny the love of your life jewelry gifts. Go forth, be bold and get the kind of gift that won’t be forgotten.
Calla Gold Jewelry