A Vision, A Prize and me Deciding to Share
It’s been almost two and one-half years since my industry friend Cindy Edelstein passed away. Read at the end of the post the fundraiser she inspired.
Several years before she passed, Cindy shared some jewelry designs she pulled together for what she called her “Customer Types,” and today, I’m proud to share them with you!
Cindy Edelstein, a Star in my Industry
Cindy Edelstein is a sales trainer, writer, and jewelry business consultant I admired for many years. Her grasp of the inner workings of the jewelry industry, its details and people led her to develop some fantastic, bright ideas for helping jewelers connect with their clients.
Cindy had a great ability to see what different personality types might like in jewelry. She turned that ability into an opportunity to help stores find the right designer jewelry mix to attract local jewelry lovers. That garnered a Gold Prize for Instore Magazine when she wrote the series”Customer Types” based on the formula she created.
Cindy and I met when I was a speaker at the MJSA EXPO in New York City.
Why Did She Start her Award Winning Column?
When I asked Cindy about her column she said, “We started this column as a way to help those who sell jewelry better understand the fashion sense of their varied clientele. There are so many types of fashion expressions and being able to relate to your customer makes you the best kind of salesperson. Success is making your client happiest with jewelry that will instantly feel like a personal heirloom.”
Instore Magazine, a Magazine I Dig
Instore magazine is a fantastic jewelry magazine for our industry and what I love about them is their edgy quality, their inclusion of funny stories, and how they create a community for jewelers to meet. It is Just they type of magazine that Cindy’s edgy customer types segments worked perfectly for.
What Type of Customer Am I?
Check out these four customer types to see which type you are!
Just click on the image
I picked four of Cindy’s creative customer types.
The Glamour Punk is just so much fun with:
Sharp pointy details
Dark Gems and Metal
Saying I’m not your ordinary girl
Are You An Edgy Creative?
She likes to break the rules with:
Alternate metals choices
Upcycled from old to new
With holes and openings where not expected
With bubbly textures that surprise
Combining street and glamour
Using asymetric elements
Are You a Dude in a Suit?
I personally love a dude in a suit. What is Cindy saying these guys are wearing?
Cuff links. I’m so happy to read that!
Bracelets, seriously? I need to find the Santa Barbara guys wearing bracelets. I like seeing guys wearing bracelets.
Cool tanky watches
I am seeing more men in more jewelry and I love the trend
She’s an executive woman, what jewelry is she rockin’?
Earrings that move
Simple statement necklaces
Bold lightweight bracelets with simple and big links
Stacking rings – love them
I love seeing so much yellow gold, I’m seeing that swing to warm metals daily
That’s it on Our Walk Down Customer Type Lane
These aren’t all of Cindy’s Customer Types, just a sampling. I hope you are inspired to stretch your definition of your personal style and try something a little out of your comfort zone, you might just love it.
Cindy’s Legacy Lives On
After Cindy passed away in January of 2016, the industry rallied around her memory, and in 2017, The Contemporary Jewelry Design Group (CJDG) launched an auction to pay tribute to her. The second annual Cindy Edelstein Memorial Auction is scheduled to open online in early May 2018. The auction will end on Friday, June 1 at an event held at the Couture show in Las Vegas, where auction organizers will announce how much money has been raised.
Pushing the Envelope with Design,