Lorrie’s Custom Designed Ring Goes National

Unique shapes in engagement ring by Calla Gold Jewelry

Lorrie’s Ring in the MJSA’s National Journal

Before I tell You About Lorrie’s Ring….

As a Santa Barbara Jewelry Designer, I’ve been asked how I can design in so many different styles when many Jewelers have a certain style that they stick too.

I addressed this very question a year ago when I spoke in New York at the MJSA EXPO. (MJSA is the Manufacturing Jewelers and Suppliers of America)See my blog post about it.

The Gist of My Talk at the MJSA EXPO

My design inspiration is a lot wider and far reaching than my skill level.

Many Jewelers excel at certain skills. They tend not to design with details they haven’t mastered. I love to design things that I have no prayer of executing completely.

So I lean on my much respected specialists in hand engraving and complicated gem setting styles when I design beyond my expertise. It is their specialization that allows me to create the wild and unique custom designed ring styles that I do.

MJSA Journal Cover January 2012

Cover of MJSA Journal With Lorrie’s Ring Inside

MJSA Liked Lorrie’s Ring

MJSA Journal recently did a great follow up article on the topic of jewelry designers collaborating with other jewelry industry experts to reach beyond our comfort zones in their designing.

They used my design of Lorrie’s custom designed ring as the big splashy image to start the article and quoted me inside it as well. I had to share!

Lorrie’s ring is a great example of a unique custom design ring using collaboration to be born.

Lorrie’s Unique Engagement Ring

When Lorrie and I started working on

Phrenology Head

Lorrie’s Web Marketing Therapy Business Logo

the design for her engagement ring I wanted to really include her personal style. I found the phrenology head in her logo for her Web Marketing Therapy business to be visually gripping.

Since her business is such a part of her life I asked if we could do a riff on her logo with shapes and gaps in between. Lorrie said “yes.”

This led to her unique mixed shapes and textures custom designed ring. To keep with the unusual style, I chose cognac and canary color tiny side  diamonds which look great inside the oxidized border areas of her design.

Lorrie’s Ring is a Star

It’s pretty cool when a national magazine uses your ring as the picture. But that’s perfectly fitting since Lorrie Thomas Ross goes all over the country speaking and educating businesses about her favorite topic “online marketing.” So it’s perfect that her jet setting ring that has traveled with her all over the country is now being seen in a magazine all over the country.

Would You Like To Throw Some  Unique and Unusual Elements into Your Next Ring?

Check out my website: www.callagold.com

Or call me for a free chat about your next design. 805-963-4157

Calla Gold
National Jeweler!






About Calla Gold

Calla Gold is a Personal Jeweler and Author who takes pride in working with clients one-on-one to integrate their personal sense of style and taste into custom designed jewelry and repaired jewelry pieces.   Unlike typical Santa Barbara jewelry businesses, Calla gold has no brick-and-mortar location. Calla Gold comes to you, bringing you the jewelry collection you want to see and collaborating with you to create unique custom jewelry. Calla also works with at a distance clients. Santa Barbara jeweler Calla Gold personally designs jewelry that comes from your story and your heart.


  1. Illusion Mage on March 7, 2012 at 1:48 pm

    Hi. Thank you for this great post on Custom Jewelry Design 🙂 I found what I’m looking for through your excellent jewelry image-tastic website. Also I’m a graphic and animation designer.

    • Calla Gold on March 9, 2012 at 8:09 pm

      Thanks for coming to the blog and letting me know what you think!
      Calla Gold

  2. Brian P on March 9, 2012 at 6:01 pm

    Lorrie does our web marketing for us, so I have seen this ring in person. Really striking. Nicely done Calla! Great to have such a talented personal jeweler right here in Santa Barbara

    • Calla Gold on March 9, 2012 at 6:19 pm

      Thanks for letting me know how you like Lorrie’s ring. I love that she does your web marketing. She’s awesome that way.
      Calla Gold

  3. Alison on March 9, 2012 at 6:40 pm

    Calla Gold Jewelry-I love your designs, and how you accomplish your vision with the help of other talented people. It’s a great way to learn and grow. It’s so hard to know everything, and be good at everything in anyone’s field. Collaboration is our reason for living-I think.

    • Calla Gold on March 9, 2012 at 8:05 pm

      I’m with you on the idea of not trying to be perfect at all the skills in your field.
      It is wonderful to collaborate with amazingly talented jewelry professionals.
      Calla Gold

  4. Tracey Mikami on March 13, 2012 at 2:21 pm

    Great blog post Calla and congratulations on getting featured in the mag!! This design is very enigmatic and alluring. Awesome work!!!

    • Calla Gold on March 13, 2012 at 3:27 pm

      Thanks Tracey,
      It is pretty exciting being in MJSA! I appreciate your comments on the design too!
      Calla Gold

  5. Executive Coach on March 30, 2012 at 8:59 am

    Congratulations for going national! I know that your skills, entrepreneurial spirit and collaborative gifts (woo :)) will be inspiration for many!
    Dr. Lynn K. Jones, Certified Personal and Executive Coach

    • Calla Gold on March 30, 2012 at 9:11 am

      Dr. Lynn,
      I am so appreciative of the fact that Lorrie’s ring went national myself. Designing it was stimulating and I’m so proud to see her wearing that ring!
      Calla Gold

Leave a Comment