Are You Worried About Diamond Switching?
So are jewelers! It’s a two-way street of worry between us and new clients, but a jeweler with a good reputation would never risk their good standing by taking your diamond.
Most people who join the jewelry fold do so because of a dual drive: the love of beauty and the desire to help their clients. They would not compromise their personal and profession integrity just to make a quick buck.
I was curious to hear what other jewelers had to say about diamond switching, so I asked them!
“What Would We Gain?”
Jay, a jeweler in the Minneapolis area, explains, “If we swap a client’s diamond with a Cubic Zirconia, they can easily identify the fake with a diamond tester. If we swap their diamond with another that’s similar enough to go unnoticed, what would we gain? And if we swap it with one that IS noticeably different — presumably of a much lower quality — what’s the point? Please call the police, you caught us red-handed!”
When it comes to diamond switching, there’s simply too much to lose and not enough to gain!
How Often Do Diamonds Get Switched?
Jay adds, “I am still waiting for a customer to show me evidence that a jeweler has ever swapped a diamond. After 27 years, the only evidence that has been presented to me is that ‘the grandmother of a person they met in the produce section of the grocery store had her diamond swapped by the jeweler down the street.’”
Personally, I have not known of one legitimate case in over 32 years of being a jeweler.
“But I Saw on TV That Someone Switched a Diamond in New York”
Peter E. Schlosser, a Goldsmith at Jewelry Works in Greater St. Paul Mn. says, “Once in a blue moon a jeweler is caught doing it, and that’s national news with lots of press. But, more often than not, a woman believes she has a diamond when she actually has a Cubic Zirconia.”
Peter has seen this happen three times. I’ve seen it twice. In both cases, I had to explain to an unhappy bride that her “diamond” wedding ring wasn’t the real deal.
What are Some Jewelers Doing to Allay Fears of Diamond Switching?
David Olmsted, a Master Jeweler in Pennsylvania, uses a specialized camera called a Dino-Lite to take pictures of clients’ diamonds. This lets him review a diamond’s characteristics with a client and then take a picture for them to keep. If they get back a diamond that doesn’t match their picture, they have clear evidence that the diamond was swapped.
Deycy Valerio, a Customer Relations Specialist in the Norfolk Virginia area, explains, “I try to educate and show my client what to look for to identify their stone.”
Like Deycy, I frequently advise clients to identify their diamond’s unique markers and inclusions by examining it with a loupe.
As jewelers, we understand that clients worry about having their diamond taken – those things are valuable! But, ultimately, there’s still a level of trust required for us to do business together.
In the words of Jay, “We have all the high tech camera stuff and explanations about our stellar reputation after 27 years. But, in the end, I look them in the eye and ask if they trust me. If they don’t, then I say ‘Thanks for stopping by, but go find somebody you trust.’”
How do You Check a Jewelers Reputation?
For hundreds of years, jewelers established the trust of their clients simply on the basis of a handshake and a verbal agreement. If you didn’t have a long-time family jeweler, finding a jeweler you trusted required speaking with their past clients or simply taking the jeweler at their word.
With the advent of the internet, however, finding an established jeweler with a good reputation is easier than ever. Sites like YELP and AngiesList allow users to review businesses and share their experiences.
If you have a hard time trusting online reviews from strangers, you can always ask your friends who they go to!
3 Simple Tips to Give You Peace of Mind
1. Look at your diamond under a loupe. Any jeweler will have one, or you can buy your own!
2. Take a picture of your diamond. You can even do this with a phone camera! I recommend downloading a camera app designed to take macro photos, or buying an attachable macro lens for your phone.
3. Check your jeweler’s reputation. Whether you look at online reviews or get in touch with a jeweler’s previous clients, checking for a good reputation will help you find a jeweler you trust!
This question comes up once every six months or so, and I thought it was high time I addressed it with a little help from my jeweler friends!
Your Personal Jeweler,