Shine and Sparkle are like the Punch Line in Jewelry Design
Polished Jewelry is gorgeous, but it's very brightness can make you miss the point.
This Santa Barbara Jeweler loved Johnny Carson, yet I see that he needed Ed Mc Mahan as his straight man to make his punch lines sparkle.
Your ring design might need a texture like matte finish as it's straight man, to set off it's sparkle, diamonds or design details.
Shine "Pushes" - Matte "Pulls"
If you've got a design with diamonds and design details galore, it's shiny amazing-ness can stop people from focusing on it. It's too much "push."
Put Some "Pull" into Your Jewelry
If you've got a pretty detail in your design, like an impressionistic figure in the gold, like in the pictured bracelet, consider putting a matte finish around it to pull attention in. Matte finish, like the straight man in comedy sets off your gems and details. It pulls in your attention.
How to Hide that Diamond Sparkle
Not that you'd want to.
If you've got a delicate diamond in a field of shiny gold, the gold will compete with the diamond. Its pushy shininess shoulders aside the diamond's sparkle.
It may even make it so the diamond isn't noticed.
Pull Out the POP With Matte Finishing
Matte the gold around the diamond and let the diamond's sparkle be the push in the piece. Let it glow and pop.
This just one way to shake up your under worn or tired jewelry. Or just make a change in a favorite, just for fun.
What's the Takeaway Message Here?
Jewelry that has something to say is more interesting. Is it more exciting? I think so. Use your design detail tools like matte finish to change the focus and punchline in your jewelry.
Just ask your favorite Jeweler!