Teenager Induced Fame
In 2009 my teenage son Dan’s cries for change in my static website and call to join the 21st century and get social online bore fruit. I decided to change my old fashioned jeweler ways.
Fast forward to November 2012 when my business got featured in a book!
My Very Own Before and After Story in a book with IBM and Frontier Airlines!
This book profiles my success story as a “jeweler without walls” in business for more than 25 years. The story also includes the creation of Calla Gold Jewelry’s social centric website and my use of social media strategy. Click here to read entire story.
How Did This Happen? And Who Helped Me?
Her marketing message resonated with me and her clear call to action prompted me to pick up the phone. (My son groans, “you could have emailed her or texted her. Do you even know how to text?” I refuse to answer that question.)
My Steps Into the New Online Social Business World
The marketing evaluation and program I got from WMT set in motion a change of monumental proportion. Though I specialized in wedding and engagement rings, most young couples didn’t know I existed.
After Lorrie helped me launch my jewelry blog and created a new brand look and dynamic website, the young couples started calling.
Well actually they emailed and texted me. (Yes I’ve reluctantly learned to text.)
Love in the Arctic! And the EU!
Since my new website went live, I’ve co-founded a Social Media Networking group (SMART) and gone fully social online as a custom designing jeweler.
I’ve also gone international with custom wedding jewelry clients from all over the world including the European Union and the Arctic Circle.
I feel like I just won the, “Social Media Queen for a Day” trophy! Thanks Dan for starting it all. I’ll text you!
PS. You can buy the book, “8 Mandates for Social Media Marketing Success.”