Are Diamonds Really a Girl’s Best Friend? Santa Barbara Jeweler Calla Gold and her husband Jeremy Gold dish about diamonds. Decades ago, DeBeers coined the expression, “Diamonds are a girl’s best friend.” I confess…it’s a catchy slogan. But is it true? Are diamonds really a girl’s best friend? As a guy, I think not.
Neglect Not, The Little Diamonds! I run into clients all the time with small caches of tiny diamonds. Sometimes they’re loose. Sometimes not. Often, the diamonds are set in some ancient—and out of date—piece of jewelry they wouldn’t be caught wearing in a million years.