Archive for the ‘Opinion’ Category



The Danger of Gloves and Rings – Three Stories

By Calla Gold

Gloves and Rings Don’t Always Mix Here are three stories from my clients about how gloves and rings didn’t mix for them. At the end I’ll share – Three Things You Can do to Reduce the Danger of Gloves and … Continue reading



Cindy Edelstein and the Super Rad Award She Helped InStore to Win

By Calla Gold

A Vision, A Prize and me Deciding to Share I’m proud of an industry friend of mine. I also thought you’d dig the jewelry designs she pulled together for what she calls her “Customer Types.”



Zombie Rings: How to Tell A Good Ring From a Bad Ring

By Calla Gold

“I feel that some jewelry retailers are racing to see who can have the cheapest goods in their store. It is a race to the bottom. I do not see this ending well for them.” – Paul Levin Owner of Tairona … Continue reading



Lovin my Bangin Clients – Base Jumping and Death Metal

By Calla Gold

What is Bangin? The Urban Dictionary says; Bangin: Short for “Banging” 1. adj. meaning highly attractive (referring to an object or person) 2. adj. meaning high energy, busy, loud, exciting. (referring to music, a party, etc). Bangin, the Opposite of … Continue reading



Happy Holidays!!!!!

By Calla Gold

Thank you for letting me know you and be part of your unfurling jewelry collection. May your New Year sparkle so much! Glitteringly, Calla



Three Jewelers Who Make me Love Being a Jeweler

By Calla Gold

I Get Asked “Where Did it Start? You Being a Jeweler.” I’ve been asked many times how I became a jeweler. People expect the, “My family had a store” or, “I studied fine art and started making bead necklaces” story. … Continue reading

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